Hi, I’m Cass.
I’m a Digital Marketer, specializing in content and email marketing.
I’m also a Serial Entrepreneur, World Traveler, and a lover of all things natural.
Small Business Is My Jam.
I started working for myself when I was 14 years old cleaning houses in upscale neighborhood. I made double what most kids my age were making and I was stoked. The fire of entrepreneurship survived my college education and I eventually started three more businesses in very different industries. I know the struggles and joys of small business and why wearing the “marketing hat” is just one too many hats for most small business owners.
I’m not afraid of pushing boundaries.
Taking risks isn’t really in my nature, but experience has taught me that it’s a requirement to live a good life. Whether it’s motorcycling through Central America, learning to live in a motor home, closing my business to follow my travel dreams, or hopping in an ice bath, I tread the line between what’s comfortable and terrifying.
Marketing Projects
Whether I’m helping an e-commerce site improve their CTR or a starving artist build an email list from scratch, I bring a balance of left and right brain thinking to deliver creative and engaging emails that follow the rules of deliverability, conversion and click-through rate. The question is, do you value form over function or function over form?
I value both.
I LOVE working with health conscious businesses.
Combining my passion for health and wellness and my love for marketing is like eating bread and butter before the world turned on gluten which is why I started my most recent project, Inner Alchemy, a community group that teaches breathwork, ice baths and meditation. If you are a business in the personal development, health, or wellness sector and have marketing needs, let’s talk about working together.
I come with a blend of formal education, real experience, and self-study.
I’m college educated in human behavior and real-world educated in business. Quarantine life drove me to level up my marketing skills in a 4-month fast track digital marketing program where I got live instruction, one-on-one job coaching, plus training in paid media and email marketing as an apprentice for small businesses.
My Portfolio
Take a look at some of my projects for my own business, my digital marketing program, as well and work that I’ve done for other businesses.
My Tech Stack
Website Platforms: Clickfunnels - Wordpress - Squarespace
Email Software: Klaviyo - Mailchimp - Convertkit - Google Suite - Slack
Paid Media: Facebook Ads Manager
Project Management: Asana - Plutio
Other: Microsoft Excel & Google Sheets
Certifications: Google Analytics - Advanced Google Ads - Hubspot Email Marketing
My Resume
Let’s Connect.
I’d love to chat about how I can help you or your marketing team.